As my final undergraduate effort as a New Media Institute student, I was given a unique challenge: develop an innovative product around the DJI Phantom Vision 2+ drone, the top consumer drone model at the time.
Clocking in around $5,000, these drones weren’t accessible to your average consumer. We decided to change that, and we created the Flock prototype to open the drone flight experience up to anyone with a phone. And not drone footage, a but 360-degree, fully immersive experience. No matter your physical ability, age, location, or income—with Flock, you could live out the dream of flying.
As producer—my first time leading a product team—I pushed the group to embrace new, creative ideas and to pursue excellence in all deliverables. I developed a beautiful logo and ensured that all of our branding reflected our product: elegant, accessible, and fun. To finish, I presented Flock before an audience of 200 peers and industry professionals at Atlanta’s Roam galleria.
(To learn more about this project, view the recap here.)